Ready to Bring Your Brand to the UK?

Whether you’re taking your first steps into the UK market or you’re already globally established and simply need expert PR and media communications, Flipside is your strategic partner on the ground.

For over 20 years, we’ve been introducing international beauty and lifestyle brands to the UK, helping them move from “new name” to recognised favourite. We’ve successfully launched brands including BareMinerals, RevitaLash, Drowsy Sleep Co., essence, CATRICE Cosmetics and Boody, none of which were originally UK-based. Today, they’re household names beyond their home territories.

We understand that expanding into a new market can feel complex.

Where do you start? … Who do you trust? … What comes first: retail, press, influencers, logistics?

That’s where we come in.

FOR BRANDS NEW TO THE MARKET…

If you don’t yet have a UK presence, we can guide you from the ground up.

Flipside offers more than traditional PR. We act as your strategic partner, helping you establish the foundations needed to succeed, without defaulting to a distributor model.

While distributors focus primarily on margin and sales, coming direct to the UK allows you to retain control of your brand’s positioning, pricing, and long-term growth. We support you in building the right structure, so you own your destiny in this market.

Through our trusted network, we can assist with:

UK warehousing and fulfilment
Customer service solutions
Setting up a UK bank account
Operational and logistical guidance
Market entry strategy

Once your infrastructure is in place, we build momentum through impactful PR, media relations, influencer engagement, and social media strategy, ensuring your brand launches with authority and credibility.

Get in touch

FOR BRANDS THAT ALREADY HAVE IT COVERED…

Already have distribution, warehousing and logistics sorted?

If you already have distribution, warehousing and logistics sorted, but you want powerful UK PR that delivers visibility, relevance and long-term brand equity.

This is where our expertise shines.

We specialise in:

Strategic media relations
Beauty and lifestyle press and digital coverage
Influencer and creator partnerships
Thoughtful storytelling tailored to the UK audience
Reputation building and brand positioning
Events, pop ups and brand experiences
Creative mailers/Mailers

With two decades of relationships across editors, journalists, retailers, and tastemakers, we know how to secure meaningful coverage, not just noise.

Why Flipside?

Because market entry isn’t just about showing up, it’s about showing up strategically.

Whether you need a full market-entry partner or a sharp, results-driven PR agency to amplify your presence, we bring experience, connections, and commercial understanding together under one roof.

If you’re ready to make your mark in the UK, we’re ready to make it happen.

Get in touch

The Proof Is in the Praise

Flipside PR have genuinely become an extension of our team. Their dedication to our brand is unmatched – they live and breathe our story as if it were their own. We’ve been with them for over five years and they put in the same energy today as if it was day one. The amount of high-quality, organic coverage they consistently generate month after month still blows us away. Their contact base and close connection with key profiles in the beauty industry sets them apart. A joy to work with.

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