our work.

How we deliver PR campaigns

We use our extensive network and relationships with key journalists, bloggers, social influencers, make-up artists and industry spokespeople to create strong PR campaigns for our clients. We know how to use social and digital media as an extension of your PR campaign, and we can even support brands looking for product distribution in the professional and retail beauty market.

At Flipside, we specialise in personal relationships and the personal touch. If you work with us, you will always work with decision makers and experienced members of our team. From mailouts and daily press office management to strategy, planning and events, we do ALL the work ourselves because your brand deserves our full attention and dedication.

Now that most content is online, Digital PR is a vital component of Flipside’s strategy. It increases press hits, generates sales and provides high quality back links for SEO and brand integrity. Our digital content is visual and engaging and sells a story. As an example, an online story we created about a brand’s budget mascara went on to generate over 60 pieces of coverage online and print media resulting in the product selling out online and in store, more than three times.

We generally see traffic double or triple to a website following an online feature or product mention and sales have been known to increase by 500% following a digital placement.

Whether you are looking for social media support for your brand or to see your product in the hands of influencers, Flipside PR can help create engaging content and campaigns. We use social and digital media as an extension of your overall PR and to help support and generate brand awareness. We support our brands on our own social media platforms creating live feeds, fun polls, makeup swatches and pictorial reviews.

We also host Influencer events which range from taking over a beauty salon and turning it into a pop-up beauty station for your brand, or using the centrally located Flipside offices to host new product launches.

See some of the results we’ve got for our clients below.

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Results Driven PR

Before it began national advertising approx. 80% of appointments booked at Courthouse Clinics were generated via PR and WOM

Coverage on Mail Online for essence Fresh & Fit Awake Primer caused an overnight sell out in Wilko Stores and Online.

RevitaLash online business grew from about £100k year 1 to £400k year 2 and then £1.1.m in year 3 with no advertising, just PR and marketing

A Case Study Story featuring MooGoo’s Cleansing Bar generated two product sales every minutes in the following days with over 10,000 orders in one day.

Following a creative mailer and press & influencer outreach generated by Flipside PR, sales of essence false lash princess mascara went up 300% and the product sold out multiple times over the course of a year. The product become known as “the best budget mascara” and “the mascara that broke the internet” and continues to be one of the best selling essence products in the UK.

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Prolon achieved about £950k of online business in its first year of trading driven by PR.

Sales of Revitalash increased by 500% over three days after being featured on This Morning by Sarah Jossel, Beauty Director, The Sunday Times Style.