Ever since we started working with Just B Cosmetics, we’ve been so excited to help to get them in front of the UK audience. Their multi-dimensional lip colours are not only innovative and high performing, but they are helping to fill a gap in the market, specifically cosmetics formulated with South Asian skin tones in mind.
This week Stylist published an interview with Just B Cosmetics co-founders Bina Khan and Madiha Chan where they spoke candidly about their motivations for founding the brand, including internalising the lack of beauty products for South Asian women.
Along with Bina and Madiha sharing their personal stories and the story of Just B, four Stylist staffers also gave the products a try for themselves.
Seeing four Stylist writers trying the fabulous Lip Spectrum shades and pull them off flawlessly, plus give them glowing reviews, just makes us love the brand even more!
Here at Flipside London, we’re so thrilled to be able to launch and support this diverse cosmetics brand in the UK, and we are looking forward to bringing you all the details from their launch next month, too.
Everyone who has got their hands on the products is loving them, including Saira Khan, who was praising the brand on Instagram Live this week.
We can’t wait to find out what is next from Just B cosmetics. (And to tell you all about it, of course…)