The Latest News From Boody

Looking for all the latest news from sustainable lingerie brand Boody in one place? It’s here! From new launches to case studies and more, we’ve got all you need to know.

Boody Latest Brand News

Boody Zero-Waste Bra Launches

Boody introduces the zero-waste bra, the Cami Bralette, (and it’s the most comfortable bra in the world). As we all search for more eco-friendly ways to shop, your hunt may include the quest for more sustainable lingerie brands. Enter Boody! Boody’s Cami Bralette is available in two colourways, black and white, and is priced at £29.95. Shop it at Read more:

The Ultra-Light Lingerie Making New Strides in Sustainability

Championing a closed-loop manufacturing process, Boody has upped the sustainability stakes with their latest collection, expanding on its range of bamboo basics to create their most lightweight line yet. Learn everything you need to know about Lyolyte range. Read more:

Eco-Basics For The Ultimate Post-Lockdown Comfort

Adored by bra haters and A-listers alike, Boody’s best-selling shaper bra has done away with all the unpleasant aspects of a conventional bra; the straps that dig in, tricky fastenings and the uncomfortable wires. Instead, the shaper bra is the perfect all round stylish essential that provides the support, shape and comfort that you need. Read more:

Could Bamboo Be The Solution To Our Mask-Wearing Woes?

A sustainable resource that yields a super soft yarn, bamboo is rich in both environmental and skin-saving benefits. Made from organically grown, naturally-sourced bamboo, eco-brand Boody’s new SoftTouch masks offer to solve all of our mask-wearing woes…  Read more:

Working In Your Underwear?

Boody has already experienced a 100% rise in sales since lockdown as people choose the comfort of its sustainable organic bamboo fabric.  We spoke to our lovely client, Boody UK, to find out what impact this feature had on daily sales.  It generated an amazing 154 orders and over £7,000 in sales compared with only 11 sales on the same day in 2019. So, this clearly shows the power that an editorial placement can have on brand awareness and sales. Read more:

Working In Your Underwear? Here’s The Best Way To Work Productively In Your Pants!

Boody is the bamboo brand, described as a “hug that lasts all day,” and has multiple personal and environmental benefits, combining the two most important factors in self-care. Read more:

Results Success For Eco-Brand BOODY

As featured in The Times, Boody is the ultimate eco-friendly brand you NEED in your wardrobe according to Fashion Director, Anna Murphy. Featured as Anna’s favourites, Boody’s breathable Scoop Top is the ideal wardrobe staple to carry you between seasons. Whilst, the lightweight Tank Top will hug to your silhouette and flatter your figure. Read more:

The Eco-Friendly Babywear Influencers Can’t Get Enough Of

Perfect for the upcoming summer months, the Boody Babycollection is lightweight and breathable to complement the warmer weather. The range, which is made of 95% bamboo, is deliciously softand comfortable, anti-bacterial and hypo-allergenic. Bamboo fabric maintains its shape and is great for sensitive skin. Bamboo fibres are naturally smooth and round with no sharp spurs to irritate skin. A delicate touch for delicate baby skin. Bamboo is also a very eco-friendly fabric, launching a good relationship between your little one and the environment! Read more:

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