The Crucial Role of PR in Elevating Beauty Treatment Reviews

Flipside PR explores the importance of partnering with a PR firm that can invite beauty journalists to experience beauty treatments firsthand, resulting in authentic and trusted reviews.

SuneKOS® is represented by Flipside PR in the UK. Contact us to find out more. 

Getting exceptional reviews for our client’s products and treatment is an essential part of our PR strategy and goals. 

The New Year is crucial time for beauty editors to profile new and ground-breaking treatments. We were delighted when Get the Gloss featured Sunekos Cell in “The Best New Tweakments for 2024, According to a Beauty Editor Who Has Tried Everything.”

Beauty Editor, Inge Van Lotringen, wrote an extensive review of Sunekos Cell, calling it as an “exciting newcomer for the body.” Having experienced various treatments over the years, she expressed her enthusiasm, stating, “I’ve had cellulite for 40 years and haven’t found an effective treatment in that time. But with Sunekos Cell, I‘ve definitely noticed a lessening of the lumpy skin on my front thighs a week or so after my third and final session.”

In the ever-evolving world of beauty and skincare, the influence of public relations (PR) companies with the right industry contacts cannot be overstated. Beauty treatments are constantly emerging, promising revolutionary results, and consumers rely heavily on trusted reviews to navigate through the myriad of options available. In this dynamic landscape, the role of a PR company with access to influential beauty journalists becomes crucial. 

Reputation and Reviews: The Importance of a PR Agency

Building Credibility through Trusted Journalists:

Beauty enthusiasts often turn to reputable beauty journalists for insights into the latest trends, products, and treatments. Therefore, by aligning with a PR company that has established connections within the beauty journalism community, brands can build credibility and trust with their target audience. Journalists with a solid reputation for delivering unbiased, honest reviews add a layer of authenticity to a beauty brand’s image.

Access to Industry Insiders:

PR companies specialising in beauty often have well-established relationships with industry insiders, including dermatologists, aestheticians, and influencers. What’s more, these connections can provide beauty journalists with exclusive access to the latest and most advanced beauty treatments. Inviting journalists to experience these treatments first hand ensures that the reviews are based on real experiences. Consequently, this allows consumers to make informed decisions about the efficacy of different beauty procedures.

Creating Buzz and Generating Interest:

In an oversaturated beauty market, generating buzz around a new treatment can be challenging. A PR company with the right contacts can strategically invite influential beauty journalists to try out a treatment and, moreover, create a ripple effect of excitement and anticipation. This buzz can translate into increased media coverage, social media engagement, and overall brand visibility.

Navigating the Regulatory Landscape:

Beauty treatments often come with regulatory considerations, and partnering with a PR company that understands these nuances is essential. A reputable PR firm with industry contacts can help facilitate compliant reviews, ensuring that the content aligns with regulatory guidelines. This not only safeguards the brand’s reputation but also reinforces the credibility of the reviews in the eyes of consumers.

Enhancing Consumer Trust:

Consumers today are savvy and discerning, relying on authentic experiences shared by reputable sources to inform their beauty choices. Beauty journalists invited by PR companies with the right contacts provide an unbiased perspective, enhancing the trustworthiness of the reviews. This transparency in communication builds a strong foundation of trust between the brand and its audience.


In the competitive landscape of the beauty industry, the importance of partnering with a PR company that has the right contacts cannot be overstated. Inviting beauty journalists to experience treatments results in trusted reviews that can help elevate the brand’s credibility and visibility. As consumers continue to seek reliable information, the collaboration between beauty brands and PR with insider connections becomes a powerful strategy in shaping the narrative of beauty treatments.

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