The Unexpected Boob Job Trend That’s STILL Trending…

Post-Covid, people are once again thinking about the cosmetic procedures they would like to have done to boost their confidence and self-esteem after lockdowns and WFH.

According to articles from Glamour, Yahoo!, Elle and Red, there has been a surge of interest in breast surgery since lockdown. Just not the way you might expect it!

Google Trends has seen a big increase in the number of people searching for ‘Breast Reduction Surgery’ since March. Plus, surgeons have seen an increase in patients opting for the treatment compared to last year.

Breast reduction surgery is one of the most common cosmetic procedures in the UK. It also has one of the highest satisfaction rates. An explanation for the recent boom could be that more celebrities are starting to talk about this procedure. This is raising awareness on the topic and potentially influencing the rise in demand.

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The 2019 BAAPS audit showed that women underwent 92% of all cosmetic procedures recorded in 2019. The three most popular procedures for women were breast augmentation, breast reduction and abdominoplasty (also known as the tummy tuck). A new boob job trend.

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The increase in interest in breast reduction could also be attributed to a back lash against voluptuous breasts. Women now tend to opt for a more natural and comfortable look:

“In previous years we’ve seen popular culture heavily influence the type of procedures that are most in-demand. Reality TV, and social media in particular, are powerful influences, but are a double-edged sword when it comes to Aesthetic Surgery. As patients strive for the ‘filter perfect’ look that is plastered all over our smartphones and TVs, many turn to surgery for a ‘quick fix’ – which is a concerning theme that we’ve noticed. BAAPS members have seen a rise in patients seeking inappropriate cosmetic treatments and we have been advising more patients against surgery than ever before.” 

Rajiv Grover, Former BAAPS President and BAAPS member

Following the procedure, patients find their posture improves, any back ache they had as a result dramatically reduces, and they generally go on to live healthier lives. However, it’s not a small undertaking, so understanding what you’re signing up for is important.

BAAPS is the UK’s only organisation solely dedicated to advancing safety, innovation and excellence in cosmetic surgery. The association is urging people to think carefully about undergoing any form of elective cosmetic surgery. Especially right now, when surgery could present an increased risk to their health during a pandemic. 

“As the lockdown relaxes, the British Association of Aesthetic Plastic Surgeons is leading the way in providing safe resumption of elective surgery in line with national and regional guidelines. This is an association that puts patient safety first.”

Mrs Mary O’Brien, BAAPS president-elect

The organisation has created guidance for both its members and the public to ensure a gradual and safe reintroduction of cosmetic procedures. BAAPS warns patients that they should not take having surgery lightly. Undergoing surgery at any time involves a certain level of risk. However, you need to take extra vigilance in the current climate.

BAAPS also urges patients to ensure that that they find a registered surgeon, with all the appropriate qualifications. Including having the letters “FRCS plast” after their name. Surgeons who are members of professional organisations, such as BAAPS, will also be audited annually. BAAPS also holds its members accountable when it comes to maintaining their knowledge and training. A new boob job trend.

“These extra layers of protection from reputable surgeons ensure that patients get good outcomes while at the same time preserving their safety. This may result in more inconvenience for patients and staff as well as delays in planning any surgery. However, these factors are inherent in maintaining safety for patients in the new coronavirus world.” 

Paul Harris, BAAPS member and consultant plastic surgeon

Article first published in 2020.