Lynne Thomas Founder of Flipside PR, delves into the reasons why public relations doesn’t have a specific ROI and why brands should think twice before expecting it to be free. In today’s digital age, businesses often expect every marketing initiative to be tied...
Both digital and print platforms are highly important when it comes to raising brand awareness and impact. Despite today’s digital age increasingly shifting modes of communications into the online worlds of social media, print media, nevertheless, also maintains an...
