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The Power of PR: Driving National Conversations Through Strategic Media Coverage

The Power of PR: Driving National Conversations Through Strategic Media Coverage

by Flipside | Dec 16, 2024 | Print & Digital PR

Public relations is more than just crafting press releases—it’s about shaping narratives, sparking conversations, and delivering impactful messages to the masses. The numbers from our 2024 BAAPS coverage highlight the critical role PR plays in achieving extensive...
Why PR Doesn’t Have a Specific ROI

Why PR Doesn’t Have a Specific ROI

by Flipside | Sep 26, 2024 | General, Influencer Relations, Print & Digital PR

Lynne Thomas Founder of  Flipside PR, delves into the reasons why public relations doesn’t have a specific ROI and why brands should think twice before expecting it to be free. In today’s digital age, businesses often expect every marketing initiative to be tied...
The Synergy of Print and Digital PR: A Modern Approach to Brand Visibility

The Synergy of Print and Digital PR: A Modern Approach to Brand Visibility

by Flipside | Aug 24, 2024 | Featured Print and Digital, Print & Digital PR

Both digital and print platforms are highly important when it comes to raising brand awareness and impact. Despite today’s digital age increasingly shifting modes of communications into the online worlds of social media, print media, nevertheless, also maintains an...

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