Lynne Thomas Founder of Flipside PR, delves into the reasons why public relations doesn’t have a specific ROI and why brands should think twice before expecting it to be free. In today’s digital age, businesses often expect every marketing initiative to be tied...
Flipside’s Managing Director Lynne Thomas on why companies should prioritise their marketing and PR budgets. In today’s competitive business landscape, companies often fall into the trap of short-sighted cost-cutting measures, particularly when it comes to slashing...
