Flipside London PR hit Ireland to host Revitalash’s first ever Ireland event for a summer dinner, and press event. The event generated a total of 45 posts with a reach of 886,600 and 29 press posts with a reach of 244,341. And a host of gorgeous lashes and brows in Ireland, to boot!
The event was Revitalash® Cosmetics’ first ever event in Dublin, Ireland, and saw the country’s premier beauty press and influencers gathering to celebrate the brand. Presented by Lori Jacobus, President & Global CMO of the brand, attendees learnt about new launches, the history of Revitalash® Cosmetics and what to expect in the future.
The event coincides with the launch of the RevitaLash® Advanced Sensitive Eyelash Conditioner, the First Lash Serum Formulated Specifically for Sensitive Eyes. The Conditioner is a physician-developed, lash-enhancing formula designed to improve the health and beauty of lashes, formulated specifically for those with increased sensitivity around the eye area. Its unique encapsulated time-release technology is designed to be gentle on sensitive eyes, allowing for powerful peptides and botanicals to protect against breakage and brittleness while improving flexibility and shine to deliver bold, beautiful, lush lashes—all with less irritation.
This first-of-its-kind product is formulated with Revitasome® Technology, featuring a plant-based liposomal delivery system designed to aid in stable, slow-release ingredient absorption into the eyelash hairs. The unique formula also features Myristoyl Pentapeptide-17, a five-amino acid powerful peptide and antioxidant to enhance the appearance of eyelashes and protect them from breakage and brittleness. The addition of rice protein helps to increase flexibility and volume while aloe vera aids in soothing and calming moisture retention.
In an eight-week independent consumer study conducted with 161 participants, 98% of users experienced healthier lashes and 96% experienced stronger and more nourished lashes, while 97% did not experience redness and 93% did not experience irritation—despite the fact that all of the study participants were self-perceived as sensitive.
“We’re very excited to be expanding our RevitaLash® Advanced Eyelash Conditioner Collection,” said Lori Jacobus, President & Global CMO of RevitaLash® Cosmetics. “As a physician-led cosmetics company founded as a gift of love from a husband to his wife, we pride ourselves on creating products that will allow all individuals to enhance lash and brow health, including those who have compromised, prematurely aged lashes due to medications, environmental aggressors, or professional lash services, making RevitaLash® Advanced Sensitive Eyelash Conditioner the perfect addition to our product portfolio.”
RevitaLash® Advanced Sensitive Eyelash Conditioner retails for $105 for 2.0mL and is now available for sale domestically at select spas, salons, and department stores and on revitalash.com. It will be available globally August 1st, 2022.
Find out more at revitalash.co.uk