The Drugstore Primer everyone is talking about

The essence Fresh & Fit Awake Primer is set to break the internet, and for only £3.50 we’re not surprised!

This product makes the perfect light texture primer for underneath foundation ensuring a smoother, fresher complexion whilst extending the durability of make-up but also works great for adding a dewy glow to the skin alone!
With a gorgeous scent and plenty of benefits, it has already seen tons of positive reviews since it’s launch, and has even been compared to cult favourite primers like Charlotte Tilbury’s Wonder Glow (£38.50) and Nars Radiance Primer (£27).
Beauty blogger @gemmaetc says, “you cannot tell the difference when on the face, they’re visually identical with the same luminous glow,” she goes on to note how both the primers have similar effects, “they both leave the skin very dewy, soft and luminous and they both have a subtle blurring effect on the skin.”
(You can read Gemma’s full review post here)

Many have been quick to commend this primer for its fantastic comparable benefits whilst retaining such an affordable price!

Makeup artist Nathalie Eleni is among the many singing the primer’s praises, “it has the perfect amount of luminosity in it without looking shiny – it really makes skin look radiant, has a lovely texture and allows foundation to blend beautifully over – definitely gives a ‘lit from within’ finish to skin and looks great even worn alone.”

Hmm, seems like an absolute steal to us!

Make sure you get your hands on it before it becomes impossible like the essence Lash Princess mascara ?

Available exclusively from Wilko stores nationwide, or available online at

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