Genetic Protection Factor is the ground-breaking formula that’s will up your daily skincare game and SPF protection!
SPF stands for Sun Protection Factor and it measures the level of protection a product will give you from UVB. The British Association of Dermatologists recommends always using a minimum of SPF 30, which blocks 97% of UVB. To put that into context, SPF 15 blocks 93% and SPF 50 blocks 98%.
But in the fast-paced industry where science is constantly providing new solutions, a formula that goes a step beyond and shields skin from the harsh effects of the environment and even blue light pollution, is making noise.
GPF stands for Genetic Protection Factor. It is a sub-formula that shields skin from the effects of a changing environment. This is of course vital in this day and age (hello, pollution and UVB damage from all that Zoom time and phone time).
When combined with its other four levels of protection, GPF repairs skin damage. Plus, it provides full protection in a way that adapts to each individual’s specific year-round environmental changes.
This miracle product from Priori is packed with Zinc Oxide and Titanium Dioxide for sun protection. Plus, it contains a DNA Enzyme Complex, with Repairing Enzymes from natural sources. With blue / green algae, Mustard seed extract and Microbe, it helps repair damaged DNA strands, an IR Complex, which targets the damaging effects of infrared radiation by 96. It’s also packed with Soliberine, an ingredient which scavenges the effects of UV and blue light and powerful antioxidants to protect against free radical damage. Talk about a multi-tasker!
“We are so well educated on skincare now and SPF has become part of our day to day skincare regime. There are so many available offering the usual UVA & UVB protection, but how about FOUR levels of protection that adapts to your own skin type, high levels of antioxidant power, infrared protection, free radical barrier and did I mention it’s a mineral based SPF45 that won’t clog your pores? GPF is the new SPF.”