Flipside PR is delighted to announce its direct representation of RevitaLash Cosmetics in the UK – a first for the innovator of the lash conditioner category and the global market share leader.
For over a decade, Flipside has supported RevitaLash Cosmetics, the world’s leading lash, brow, and hair focused cosmetics brand, via its distributor partners. The move marks an important step forward in direct-to-consumer strategy for the brand, with the goal of fostering direct relationships with top media, social influencers, and other influential individuals in the UK. As the multi award-winning, Physician led brand celebrates its 15 year anniversary, and prepares for the launch of another ground breaking product this year, Flipside is leading numerous outreach initiatives and events to bring the brand to UK press, influencers, and consumers in groundbreaking fashion.
“We are thrilled to be expanding the reach of RevitaLash Cosmetics products, and furthering our philanthropic mission in the UK market through this new arrangement designed to bring impactful initiatives to light,” said Lori Jacobus, President of RevitaLash Cosmetics. “There is no one better suited than Flipside to support our PR efforts in the UK, as is evidenced by the history we’ve shared, and their thorough knowledge and understanding of our brand.”
RevitaLash Cosmetics is a worldwide leader in developing advanced lash, brow and hair beautification products. Established in 2006, the collection includes award-winning RevitaLash® Advanced Eyelash Conditioner and RevitaBrow® Advanced Eyebrow Conditioner, and is available in physician’s offices, spas, salons, and specialty retailers across more than 70 countries. A supporter of non-profit breast cancer initiatives, RevitaLash Cosmetics donates a portion of proceeds to research and education initiatives, giving back to the breast cancer community year-round, not just in October. For information, visit www.revitalash.com.