Flipside Friday Round Up

panda eyes

Another week, another flurry of amazing coverage here at FlipsidePR.

First up, essence cosmetics got 8 amazing mentions in print and digital media this week, starting with some fantastic reviews for the Bye Bye Panda Eyes Mascara in The Sun, The Independent and Yahoo!.

10 best tubing mascaras for smudge-proof lashes

BYE TO PANDA EYES We test the mascaras which wash off with just water

Meanwhile, cult-favourite Lash Princess False Lash Effect Mascara was featured on Who What Wear, as one of the best mascaras for short lashes, while the Hello, Good Stuff Eye Serum made an appearance in The Independent’s roundup of best teenage skincare.

These 12 Mascaras Actually Make Short Lashes Look Longer  

16 best teenage skincare products that tackle blemishes, acne and redness

In print, BYONIK picked up an amazing review in Woman’s Own magazine as the “facial that lasts for weeks”, while No Secrets appeared in Affinity Magazine, DermaQuest in The Cannavist and CATRICE Cosmetics was featured in Best Magazine.

Drowsy also had a fantastic week, with an incredible review piece on Cosmpolitan and Yahoo! for the Silk Sleep Mask:

“When putting the Drowsy mask on for the first time, it was like being plunged into immediate darkness, and instead of feeling like there was a tightness over my face, it was almost like a gentle, even pressure which helped my eyes to relax.”

An honest review of the viral Drowsy Silk Sleep Mask (that’s taken over Instagram)

Plus, influencer Kaz Crossley raved about her Drowsy’s Silk Sleep Mask this week, saying she has had the best night sleep since using the mask:

“It’s literally like someone is hugging your face – complete black out! Anyone who sleeps with an eye mask, this is a game changer!”

Meanwhile, BAAPS received mentions in The Times, Mail Online and Mail on Sunday this week, while new client Revanesse was announced to the UK market in both Aesthetic Journal and the print issue of Aesthetic Medicine.

Last, but most certainly not least, EF MediSpa was featured in T3’s piece on male moisturisers, with founder Esther Fieldgrass giving sharing her expert advice:

“This [ingredient] works wonders for men suffering with folliculitis,” Fieldgrass says. “It’s perfect to use after shaving as it will help reduce the appearance of acne, breakouts and also tackle the early signs of ageing.”

What moisturisers should men use?

That’s all for this week’s highlights, we’ll be back next week for more! 

Have a lovely long Bank Holiday weekend!

Love Flipside x 

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