Flipside Friday Roundup

With the holidays approaching fast and festive cheer in the air, we are bringing you the final Friday Roundup of 2020! We’ve been busy preparing our last mailers of the year, celebrating exciting news and securing some amazing coverage to wrap up the year!

This week brought some exciting news for our client Arbonne!

Their global ArbonneCycle programme has officially launched! A product packaging send-back programme to recover and repurpose Arbonne’s hard to recycle components. After collecting more than 210,000 units of packaging waste in the U.S. alone, the programme is now expanding to all global markets. In the UK, you can now order your official pre-paid Recycling Envelope, fill it with eligible pieces and post!

More amazing news and a huge congratulations to our wonderful client Byonik!

Earlier this week, the celebrity-endorsed facial was awarded the Skincare Device of The Year Award at the My Face My Body Awards 2020, for the second year in a row! Talk about beauty excellence! Pure Swiss Aesthetic celebrated their win along with their 6-year anniversary. We hosted a fantastic giveaway of their award-winning mask, bringing a whopping 120 new followers to the Pure Skin Boutique account!

And now onto some of the great coverage our clients received this week!

Speaking of the award-winning device.. The amazing range of Byonik skincare products has made an appearance in the regional print news yet again. Denise Van Outen mentions her favourite skin saviour – the Concur Anti-Pollution Cream Rich – to go along with her Byonik treatment, bringing 13 new mentions this week!

Moving on to a fantastic mention for the Catrice Clean ID Highly Caring Lip Balm! The hemp hero made an appearance on Sarah Jossel’s Instagram and was then featured in the Sunday Times, as her top favourite lip balm to soothe dry chapped lips this season!

How to fix dry lips — and the lip balms and masks to try

From lips to lashes and brows. We’ve loved hearing London Brow Company founder Leigh Blackwell’s top tips for nurturing the natural brow look during lockdown, as seen in the Sunday Post!

“I am big on ‘brow hibernation’ at the moment and creating ‘virgin brows’,” she said. “Winter is the best time of the year to rejuvenate your brows. We all know gorgeous summer brows are created in the winter. Put your brows to bed over this second lockdown, hide your tweezers and let them grow. Keep them hydrated and rejuvenated daily with a serum/eyebrow mask.”

Beauty boss: Lockdown is the perfect time to nurture the natural brow look

And Leigh is not the only one who thinks that. As wearing masks made our eyes and brows become the main features on display, Mail Online and You discuss the ways in which face masks have changed the beauty industry! From maskne-targeting skincare to strong eyes.. Beauty director Edwina Ings-Chambers reveals the products we can’t get enough of at the moment!

Of course, our favourite Revitalash Advanced got shout out! Flying off the virtual shelves at a spectacular rate this year, as a result of people looking to enhance their ‘smize’!

How face masks have changed the beauty industry

How face masks have changed the beauty industry

Our clients were also in print this week! No Secrets Beauty and Arbonne made an appearance in the Christmas Gift Guide for Eastern Daily Press and Anglian Daily Times. Plus, RevitaLash featured in Mail on Sunday and New! Magazine! 

We’re wrapping up this year’s round ups with a big THANK YOU for keeping up with our shenanigans this year. We are wishing everyone a Happy Christmas and a wonderful New Year! May your winter break be filled with much-deserved pamper time, luscious drinks and delicious treats!

See you in the new year!

Love Flipside x