Flipside Friday Roundup

Another week, another great roundup of coverage for our busy team! Here are the highlights from the past few days:

With eye makeup having a moment and “eye looks” Pinterest searches seeing a 178% in the US in March, it seems like the “new normal” of wearing a facemask is changing the way we look at beauty! Hence, the focus has now shifted on everyday eye looks, and long-lasting products are more coveted than ever.

To help with the search for the best waterproof mascara out there, The Independent featured some of their favourite formulas, including the amazing essence Lash Princess False Lash Effect Waterproof mascara!

11 best waterproof mascaras that won’t smudge, crumble or smear

Also, to help with highlighting the eyebrows, The London Brow Company now offer training in the Art of Brow Mapping and Henna Brow Application, as seen in Beauty Serve this week:

Henna Brow training with The London Brow Company

We can’t talk eyes and brows without mentioning the award-winning Revitalash, spotted in the news this week for their much-loved brow routine, as well as their eyelash growth serum for ultimate length:

“Loved by beauty industry experts, Meghan Markle and even one of our contributors (read the detailed review here), RevitaLash is considered the gold standard in lash growth serums. Commit to just one speedy swipe each night and you’ll see a visible difference in two to three weeks”

Amber Ascroft @ Stylist

These are the eyelash growth serums that actually work

Eye opening! As wearing COVID-19 protective face coverings becomes our new normal, FEMAIL reveals how to care for the health and appearance of the windows to the soul

Plus, the Revitalash Thickening Shampoo was featured on Cosmopolitan, as the hair product that offers incredible results for thin, damaged hair:

8 thickening shampoos that will give your hair ALL the volume

For this week’s skincare treat, Etre Vous recommends the Swisscode Dynalift HYA, as an “instant beautifier for tightening and firming”, to help you care for your complexion until your next clinic appointment!

Non-invasive skin and bodycare saviours

This week, we also saw our clients Arbonne, Catrice and No Secrets appearing across multiple print titles including The Sun, Chat, The Sunday Post and New!

Read last week’s Friday Roundup here or have a look at this piece on how beauty salons are adapting to the “new normal”. Plus, if you need some inspo on amazing skincare brands to try this summer, give this a read!

Have a great weekend!

Love Flipside x