As we approach the end of another busy week, we bring you another fun-packed Friday round up!
We kicked off the week with some fantastic press stays at the Henrietta Hotel on behalf of essence cosmetics. Celebrating the brand’s latest collection, a selection of beauty journalists got the chance to try out the affordable new range while enjoying a luxurious overnight stay.
There was, as ever, also lots of great coverage secured for our clients.
Following the exciting launch of the new Alphascience Ultrafirm Concentrate, the first-of-its-kind formula featured in GQ’s round up of best anti-ageing creams for men.
“Concentrated with powerful ingredients, it is a transformative product that effectively improves the appearance of horizontal neck-line creases and skin creepiness”, says Adrian Clark. “Its silky, emollient texture leaves skin firmer, lifted and redefined and absorbs rapidly to leave a satisfyingly mattified finish”.
For those eager to get ahead with this year’s Christmas shopping, Tyla released their definitive Gift Guide earlier this week. It featured the newly released Fan Favourites collection from RevitaLash as a gift set guaranteed to please.
The essence Princess Lash picked up two placements this week, first appearing in latest issue of Prima. Over on SheerLuxe, everyone’s favourite show-stopping mascara featured as one of influencer Yalda’s (@CasualFridaysLA) favourite beauty buys.
A final piece of digital coverage came courtesy of Top Santé this week. No Secrets Founder Lorna Vale shared her top bath time tips, complete with a lovely link to the brand’s soothing Bath Jelly.
It was an exciting week for Arbonne as their AgeWell Night Cream was revealed as a Real Beauty Award winner. The highly commended cream appeared in both OK! and New! magazine, alongside a glowing review from its tester.
A new study unveiled at the BAAPS annual conference examining the effects of climate on the dosage of Botulinum Toxin A injections also made it into The Sun.
That brings this week’s round up to a close, check back next week for more!
Have a lovely weekend.
Love Flipside x