Flipside Friday Round Up

From cosy mailers to spooky collabs, virtual launches to killer coverage, it was another fun-packed week for Flipside PR!

SPOOKY SOCIAL

With Halloween just around the corner, we partnered with influencer Gina Box (ohemgeee) to create some suitably spooky content. Using products from the new essence cosmetics collection, Gina showcased how to create Halloween glam on a budget.

CREATIVE MAILERS

Ready to welcome an extra hour in bed, we sent out some ‘Hibernation Mailers’ in aid of this weekend’s clock changes. Celebrating the new colours of the sought-after Drowsy Silk Sleep Mask, we paired the nightstand staple with a tin of coffee from GRIND.

VIRTUAL LAUNCHES

With more newness up our sleeves, we hosted a virtual event to celebrate the launch of a ground-breaking beauty discovery from Alphascience. EF MEDISPA Founder Esther Fieldgrass was joined by Alphascience CEO Julien Revol to unveil ULTRAFIRM – the first ever skincare concentrate to defend against collagen cabamylation. To find out more about the revolutionary formula, click here!  

KILLER COVERAGE

As always, there was plenty of killer coverage secured for our clients.

In a big week for Boody, the bamboo basics brand was rated one of the best sustainable clothing companies by Who What Wear. Created in partnership with sustainability rating platform Good on You, the article deemed Boody a go-to for everyday essentials with an eco-conscious heart.

The Guilt-Free Fashion Brands We’re Prioritising in Our Wardrobes

Best eco-friendly activewear from recycled anti-blister socks to period leggings

In both print and online, Metro included the brand’s active leggings in its top picks for eco fitness gear. “These organic bamboo fabric exercise basics have celebrity fans including Gigi Hadid and Emily Ratajkowski. Whether or not you’re a supermodel, the thick and comfortable leggings effectively smooth the silhouette”.

As well as scoring a stunning feature in Sunday supplements Notebook and S Magazine, RevitaLash appeared in Good Housekeeping. If that wasn’t enough, the cult lash serum picked up two fabulous digital features on Who What Wear and Woman & Home!

I’ve Had So Many Compliments on My Lashes Since Using This Cult Product

Best eyelash grower serums for stronger, thicker lashes

There was more love for Drowsy’s new candles over on Vogue this week as the heady ZEN scent received a special mention from Hannah Coates.  

This Is How To Make Even A Quick Bath Extra Relaxing

Both CATRICE and essence were seen in Chat and Best while No Secrets appeared in Top Santé and BYONIK in HELLO!

Have a happy Halloween weekend!

Love Flipside x

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