Flipside Friday Round Up

From award wins to some amazing coverage; It’s been another jam-packed week for Flipside!

With awards season well underway, our clients earned yet more impressive accolades to add to their roster.  

First up, Arbonne’s AgeWell range proved a firm favourite at the Global Green Beauty Awards, picking up a total of 2 titles. The Collagen Nurturing Serum with 2% Bakuchiol was awarded Silver in the Best Vegan Anti-Ageing Product category while also winning Gold for Best Plant Based Beauty Product!

The Babington Soap Co. also won big in this year’s awards, taking the title of Best 90%+ Natural Product with their Plant-Based Moisturising Hand Sanitiser.

The 2021 Global Green Beauty Awards winners have been announced!  

And the awards excitement doesn’t end there. Yesterday it was announced that the Drowsy Sleep Co. had been crowned ‘Sleep Saviours’ in the Health & Wellbeing Awards 2021! The brand picked up the win for their dreamy Mulberry Silk Sleep Mask.

2021 Winners

Hero coverage from this week also included placement in leading titles such as GQ, Refinery29, Metro and more!

Unpredictable weather and even less predictable travel guidelines has left many of us ill-prepared for summer’s sudden arrival. Luckily for us, Metro briefed us on the best buys to ensure a stress-free yet stylish summer. Ashley Pearson hailed Drowsy’s award-winning eye mask as the ultimate hot weather hack for nailing summer sleep!

The easy-living girl’s guide to a stress-free and stylish summer

Arbonne’s GroomWell range also picked up a stellar mention in GQ this week! Combining lightweight hydration with environmental protection, the collection’s Weightless Cream with Mineral Broad Spectrum SPF 15 found its way into Adrian Clark’s selection of the best moisturisers for men. 

Best SPF moisturisers for men to keep skin nourished and protected

With big, bushy brows continuing to take precedence over thinly-plucked face framers, it’s no wonder RevitaBrow isn’t wanting in adoration. The Editors of Refinery29 featured the conditioning serum as a tried and tested favourite for upping your brow game.  

Tried, Tested & Loved: These Are The Brow Products R29 Editors Buy On Repeat

The feature also ran on MSN Lifestyle:  

Tried, Tested & Loved: These Are The Brow Products R29 Editors Buy On Repeat

There was of course some equally fantastic print coverage for our clients this week. While PLANT DPT. appeared in The Sunday Post, Arbonne was in OK!, essence in Woman and CATRICE in Woman’s Own!

Plus, what with the weather picking up, it was only right that DermaQuest’s Summer Papaya Mask featured as one of the hottest summer beauty buys. The soothing face mask appeared in 7 regional titles from the Life stand this week!  

Have a lovely sunny weekend!

Love Flipside x

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