Flipside Friday Round Up

This week got off to a flying start as it was announced that two of our wonderful clients had been shortlisted in this year’s Attracta Beauty Awards! Congratulations to DermaQuest, whose Advanced B5 Hydrating Serum was shortlisted in the category for Best Hydrating Serum, and the Babington Soap Co., whose Plant-Based Hand Sanitiser is in the running to win Best Hand Sanitiser!

There was yet more exciting news this week as we welcomed EF SKIN and EF MEDISPA to the Flipside family. We are delighted to announce that we will be representing the beauty and aesthetics clinics and advanced skincare lines, founded by Esther Fieldgrass, as of next week!

There were also some amazing coverage highlights for our clients this week.

As temperatures continued to climb, BYONIK’s calming pH Spray featured in The Independent’s IndyBest list of the best aftersuns to soothe sun-drenched skin:

“Not your average aftersun, this face and body spray is a microbiome-boosting cocktail of amino acids, lactic acid, aloe and lemon myrtle to balance inflamed and irritated skin. Designed to stabilise the skin’s protective barrier and improve its resistance, the primary use of this spray is as aftercare following a clinic treatment, but we found it ideal as an aftersun (it can also be used after shaving, so it’s a good multi-tasker). Easy to apply, you can take it out and about, and we especially appreciated its anti-redness properties: it’s immediately calming and eases any discomfort brought on by sitting in the sun too long.”

Judging by the forecast, the soothing spray is definitely one to throw in the handbag this weekend!

14 best aftersun lotions, creams and balms to soothe and repair sun-damaged skin

Another recent addition to team Flipside, PLANT DPT hit the ground running as it picked up its first features in The Evening Standard and GQ, no less. The Evening Standard named the plant-powered skincare range as one of this month’s best new launches whilst GQ placed the brand’s Day Repair Cleansing Gel among the top picks for men’s face wash.

Let’s Make-Up: the new beauty launches to have on your radar in June

Best face wash for men of every skin type

Drowsy also made an appearance in GQ, with the Silk Sleep Eye Mask hailed as one of the best new grooming items to know now.

Best new grooming items this week

Men’s skincare is continuing to grow from strength to strength and with Father’s Day fast approaching, (June 20th, if you’re wondering), Arbonne’s GroomWell collection featured as a ‘Skin Saver’ in METRO’s run down of the best gifts to give Dad.

The ultimate Father’s Day gift guide for the man who deserves it most

Our cult-favourite lash serum was back making headlines this week as it was announced that RevitaLash’s Advanced Eyelash Conditioner sells once every 30 seconds, with a total of 8.5 million tubes sold worldwide! You magazine ran this fabulous article on the celeb-approved serum:

The lash serum Meghan Markle and Kim Kardashian swear by sells once every 30 seconds

Elsewhere, essence racked up not one but two features on Refinery29! The highly coveted Lash Princess Mascara proved a hit with the publication’s beauty team after earning thousands of rave reviews online.

The £5.40 Mascara With Over 150,000 Reviews On Amazon

I’m A Beauty Editor & This £11.99 Mascara Is The Best I’ve Tried

In print, BAAPS picked up a mention in Esquire; CATRICE featured in Chat and DermaQuest made an appearance in Health & Wellbeing.  

That brings this week’s round up to a close but we’ll be back next week with more fabulous highlights!

Have a lovely sunny weekend!

Love Flipside x