Flipside Friday Round Up

Welcome back to another weekly round up. With the start of a new month came lots of great new coverage for our clients. But first up, some exciting awards news!

Congratulations to our wonderful client Drowsy. Earlier this week, the sleep saviours were awarded not one but two titles in the Beauty Shortlist Awards! Their Tired Eye Repair won ‘Best Eye Gel’ while their sumptuous silk sleep mask was hailed ‘Best Sleep Better Product’ in the Wellness Awards. With recent reports suggesting more than half the population is struggling to sleep, it’s easy to see why the brand’s natural sleep aids are receiving so much love.  

2021 BEAUTY SHORTLIST AWARDS: THE WINNERS

2021 WELLBEING AWARDS: THE WINNERS

And now onto some of the great coverage our clients received this week!

It was a brilliant week for BAAPS, as the organisation featured in a whole host of national news titles. The Guardian, The Times, The Telegraph and the Evening Standard all consulted the association’s report on the increased demand for cosmetic surgery, aptly coined the ‘Zoom Boom’.  

“BAAPS, which aims to advance safety, education and innovation in cosmetic surgery, is warning the public not to fall prey to unethical marketing tactics. It warned that virtual cosmetic surgery consultations could be an attempt to lure people into “panic buying” plastic surgery as a quick-fix solution.”

Men hit the Botox to cope with cruel gaze of Zoom

‘Zoom ready’: male demand for cosmetic procedures rising

Face off: the non-surgical face lifts that promise tip-top results

Trans activists moaning about Mumsnet are behaving like kids

Next up, RevitaLash! Ahead of the launch of the brand’s new hair collection, Grazia included the Thickening Shampoo among the best new beauty buys to have on your radar. Launching later this month, the range is designed to revive fine and thinning hair whilst also aiming to improve overall scalp health. With products featuring RevitaLash’s proprietary BioPeptin Complex – the same science behind the brand’s multi-award winning lash Serum – this is one launch that can’t come soon enough!

March Beauty Edit: The Best Brand-New Beauty Buys, Out This Month

And now onto some fabulous beauty bargains. With mask-wearing meaning our eyes are taking centre stage, The Independent weighed in on the best mascaras to elevate your lashes. Both CATRICE and essence impressed with their eye-widening formulas at purse-friendly prices!

11 best lengthening mascaras for show-stopping lashes

And finally, Arbonne! With Mother’s Day on the approach, the brand’s Rescue & Renew range was hailed as the ultimate gift to recreate that spa experience. The collection received a lovely stand alone feature on Crave magazine.

The ultimate at-home spa experience for mum this March

That’s all for this week but we’ll be back next Friday with more exciting updates!

Have a lovely weekend,

Love Flipside x