Flipside Friday Round Up

With spring on the approach, we’ve been looking ahead to new launches and gearing up for some exciting send-outs. In the meantime, we’ve been busy securing lots of great press coverage for our clients. Here’s this week’s highlights!

It was another great week for print coverage!

No Secrets received some fabulous regional coverage on their new Solo bars, featuring in a total of 16 titles! CATRICE picked up yet more regional news mentions as well as featuring in New! Magazine. essence were in Bella, Woman’s Weekly and My Weekly. Plus, BAAPS featured in The Guardian Weekly, Independent Practitioner Today and Esquire!

Some exciting awards news now…This week, Arbonne’s True Hair Daily Shampoo & Conditioner were shortlisted in the Top Santé Haircare Awards! The cruelty-free haircare heroes featured in the magazine’s latest issue, rated among the Best Everyday Shampoo and Conditioners.

With attention continuing to shift toward vegan and cruelty-free beauty, the brand’s Glossed Over Lipgloss also featured in a round-up of the best eco-friendly buys, as seen on MSN Lifestyle.

“Plant extracts, plumping peptides and seriously rich pigment make up Arbonne’s Glossed Over Lipgloss, which imparts a nervy 90s-inspired sheen that can take on everything from burgers to bellinis. In other words, it lasts.”

Miranda Kerr’s Go-To Beauty Hacks For Cleaning Up Your Skincare Routine

From lips to lashes – essence’s much-loved Lash Princess mascara received a worthy mention in the Express this week. It’s innovative wand design was winning hearts with its capacity for clump-free lashes, landing it in Jessica O’Donnell’s list of top ten volumising mascaras.

The 10 best volumising mascaras in 2021 for a false lash effect

With the much-anticipated re-stock of Drowsy’s coveted silk sleep masks came a fabulous stand-alone feature on Woman & Home. Adored for its luxurious comfort and total light-blocking properties alike, the Mulberry Silk Eye Mask had racked up a 1,000 strong waitlist in anticipation of its return!

These five-star anti-ageing eye masks are finally available again – after selling out last year

Over on Vanity Fair, Rose Washbourne mused over David Rose of Schitt’s Creek’s imaginary wishlist. She included the Sleep Zen Pillow Spray among the luxe products worthy of his hypothetical picks.

“Drowsy’s miracle sleep formula—a combination of lavender and myrrh—will induce a restorative slumber, free from anxious thoughts and “oopsy daisies”.”

Imaginary Wishlist: David Rose of Schitt’s Creek

Meanwhile, SheerLuxe delved into the ins and outs of breast reduction surgery. We loved hearing Mr Paul Harris and Dr Dan Marsh offer their expertise on the procedure, talking Tor Cardona through the details in this informative feature.

What To Know About Getting A Breast Reduction

Last but by no means least, Natural Products gave a glowing review of Boody, hailing it “a sustainable wardrobe must have”!

Eat, sleep, move, repeat

That’s all for this week but we’ll of course be back next week with more. Looking for our last round up? You can find it here.

Have a lovely weekend,

Love Flipside x