Flipside Friday Round Up

With our clients snapping up features in the Telegraph, Women’s Health, Metro and more, it’s been another bumper week for Flipside PR! Here’s this week’s coverage highlights.

To say that we’ve all got a bit of extra time on our hands may be the understatement of the year. This week, the Telegraph suggested making lockdown the time we truly commit to our beauty routines. Proposing 3 weeks as the ideal window to form a new habit, Helen Kirwan-Taylor recommended religious use of the RevitaLash Advanced Eyelash Conditioner as the secret to leaving lockdown with luscious lashes.

How to emerge from lockdown looking 10 years younger (if you’ve £5k to spare)

The cult serum was also included SheerLuxe’s best beauty picks this week! Make-up artist Zoe Taylor gave us an insight into her make-up bag must-haves in her beauty Q&A.

Designer Fashion, Investment Pieces & Beauty Q&A

With others among keen to use lockdown to form healthier eating habits, Metro gave us a selection of the best dietary boxes to help us on our way. ProLon’s 5-day, fast mimicking diet was hailed “next level, next generation fasting” by Ashley Pearson.

“The result of two decades of clinical research trials by a team at USC, ProLon’s a great way to get the benefits of fasting (including immunity boost and weight loss) without having to go without food.”

12 diet delivery boxes to help with healthy eating during lockdown

Women’s Health offered up more insider tips and tricks this week as they put Jennifer Aniston’s skincare routine to the test. The SWISSCODE Pure Hyaluron featured as the product behind the A-listers enviable glow, delivering on its promise of hard-hitting hydration.

‘I Tried Jennifer Aniston’s Skincare Routine – and It’s Pretty Lowkey’

The feature also appeared on MSN!

‘I Tried Jennifer Aniston’s Skincare Routine – and It’s Much More Lowkey Than You Might Think’

Next up, in the lead up to Valentine’s Day, Boody’s eco-undies featured in Bounce Magazine’s digital gift guide. The A-list approved Shaper Bra won yet more hearts with its unrivalled comfort, this time receiving a mention for its padded partner.   


No Secrets also scooped up a lovely feature on Crave this week. Their Home Spa Gift Set was tipped to be the ultimate Valentine’s Day indulgence, and we can certainly see why!  

“The unique Home Spa Gift Set was awarded not one, not two, but THREE prizes at the Free From Skincare Gift Awards last month, with tester feedback describing the most novel relaxing aromatherapy experience.”

Home Spa Gift Set from No Secrets; BLISS IN A BOX

In an effort to cut down on plastic packaging, the clean beauty brand recently launched their all-in-one hair, hand and body bars. If you’re wondering how to give your shower time an eco-conscious upgrade, you can read all about the new Solo Bars here.  

Last but not least for online coverage, CATRICE cosmetics received a whopping three mentions on Belfast Live. Make-up artist Aine Knocker shared her favourite affordable yet high-performance products, proving that cost doesn’t always equal quality.   

Belfast makeup artist’s favourite affordable products proving you don’t need to spend a fortune

Our clients were also in print this week! BAAPS featured in The Sun, essence were in The Sunday Post and Boody made an appearance in Vegan Life.

That’s all for this week’s round up but we’ll be back to bring you more highlights next Friday. Until then, have a read of last week’s round up here.

Have a lovely weekend!

Love Flipside x

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