Flipside Friday Round Up

What better way to dust off the January blues than with than with a full-packed round up of press coverage? Features came in thick and fast this week with a whole hoard of amazing print coverage secured for our clients.

Kicking off the week, SWISSCODE picked up a lovely feature in the Daily Mail. CATRICE made an appearance in OK!, Notebook and S Magazine over the weekend while No Secrets made it into Top Santé and Women’s Fitness. The Babington Soap Co. was also seen in Top Santé, as well as Notebook and S Magazine! Plus, Arbonne’s AgeWell Silky Cleanser received a glowing review in the Daily Express Saturday Magazine, with the range featuring across a further 10 regional titles this week. As well as appearing in 9 regional titles, essence also picked up features in Hello! Choice, Bella, Woman and Take a Break! Drowsy also scored some great regional coverage this week, with their Sleep Zen Pillow Spray appearing in a total of 12 news titles!

*and breathe*

Of course, our clients also picked up some fabulous digital features. There was more talk of Jennifer’s Aniston’s go-to serum this week. The SWISSCODE Pure Hyaluron was included in Elsa McAlonans beauty upgrades for the Mail Online!

“The super serum, which is a huge hit with Hollywood stars, contains a high concentration of clinical-grade hyaluronic acid, leaving skin plumped up and radiant. It works quickly, increasing moisture levels by 20 per cent in less than two hours, and reduces the appearance of fine lines and wrinkles, too.”

Complete with click-through link, the feature drove an 895% increase in traffic to the Pure Skin Boutique website!

Elsa McAlonan’s Beauty Upgrades: How to boost your hair colour with toning drops

Offering up more beauty tips and tricks, Glamour featured RevitaLash in its guide to caring for you lashes. Dr Elizabeth Hawkes recommended stocking up on the pro-approved lash conditioner to keep lashes in prime condition.

“This Ophthalmologist developed eyelash conditioner enhances the look of the lashes and protects against breakage, whilst also improving health, flexibility and strength, allowing lashes to thrive naturally.”

How to keep your lashes long, glossy and healthy during lockdown

Warming up for Valentine’s Day, Crave gave us a run-down of the best red lipsticks! Impressing with its long-lasting formula, essence’s Long Lasting Lipstick was rated among the best rouges to sport for your at-home date night.

“The lipstick that lasts and lasts! The ultra-light, nourishing formula provides lips with intense colour for several hours without drying them out. The lipstick provides instant results that stay in place all day without smudging or running. The affordable range is easy to apply and creates a creamy finish with full textured coverage which leaves lips looking soft, healthy, and beautifully vibrant.”

Meanwhile, over on The Daily Struggle, DermaQuest’s CBD elixirs were ranked among the best supplements to keep your health in tip-top shape. Counting pain relief and anxiety alleviation among its many benefits, it’s easy to see why the natural ingredient is continuing to grow in popularity.

9 vitamins and supplements to try in 2021

Offering an alternative suggestion for maximising your shut-eye, Country & Town House featured Drowsy’s luxurious silk eye mask as the ultimate secret to a good night’s sleep!

Daily Shopping: The Luxury List

Plus, BAAPS made an appearance in Aesthetic Medicine this week. Caroline Payne, Marc Pacifico and Nora Nugent offered their insight into the surgical procedures predicted to shape the coming year. They identified growing trends in fitness and wellness as influencing the decline in demand for large breast augmentations.  

Aesthetic trends watch: 2021

ICYMI, this week BYONIK launched their new IGTV series! Chatting to industry expert Chantal Johnson all about why she chose the pulse-triggered laser device, you can check out the first episode here. Plus, voting is now open for Aesthetics Awards. You can cast your vote for the BYONIK as the Energy Device of the Year here!

That’s all for this week but we’ll back next Friday with more exciting news. Until then, why not check out our latest blog post on the skincare trend set to soar this year…

Love Flipside x

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