Flipside Friday Round Up
Posted on: 9th October, 2020
Happy Friday! It’s been another busy week spent securing coverage for our fabulous clients: here’s a run-down of this week’s highlights!
It’s been an amazing week in print, with our clients securing coverage across a whole bunch of titles. BAAPS was featured in The Times this week while the Sunday Mirror, Sunday Mail and Daily Star all made mention of BYONIK. Catrice was seen in Pick Me Up! Special, RevitaLash featured in Bella, and No Secrets made it into SO Magazine. Plus, essence secured coverage in Prima and Bella while Drowsy’s sleep aids made it into Red and Stylist!
We also saw some great online coverage! Starting with Styletto Mag featuring Arbonne’s Liquid Sunshine Tinted Tanner as among the best new tanning products to see you through Autumn.
“Arbonne is one of my favourite skincare brands and this self-tanner adds touch of bronze instantly while developing an even, natural looking tan within two hours. This quick drying formula makes your skin feel healthy and hydrated with its refreshing scent, making it perfect for the winter months when pallid complexions need an extra glow.”
Next up, Vicki Broadbent of The Honest Mum gave a glowing review of Drowsy’s S.O.S Kids Pillow Spray. The mum of two shared how The Magic Dream Spray had helped her sons, both of whom were suffering from intermittent insomnia, to sleep!
CATRICE Cosmetics also secured a spotlight feature on OK! after model Vogue Williams raved about their True Skin Hydrating Foundation:
“In the short clip shared with her 829k followers, the mum-of-two appeared overjoyed with the bargain buy, claiming she is “very impressed” with the new formula.”
“I have to admit I am a bit of a foundation snob and would normally only buy or use expensive foundations,” Vogue says, “but I have been sent this and I just can’t believe how good it is.”
“Speaking about the bargain formula, the star says, “It’s £6.95 a bottle and it literally lasts all day!”
RevitaLash racked up another impressive collection of coverage this week, securing three digital features alongside its mention in print. First up, allaboutyour.co.uk praised the brand’s continuing support for breast cancer research:
“The company will donate $2 from the sale of each Pink Sleeve product to breast cancer charities around the world, up to a maximum of $120,000.
Closer Online also recognised the brand’s support for Breast Cancer Awareness Month. Plus, Grazia Included Revitabrow in its run-down of the best products to help us achieve Lily Collins’-esque mega brows:
“Great brows don’t grow overnight but, with the help of a targeted serum, you absolutely can boost the regrowth speed.”
That’s all for this week, but we’ll be back next Friday with another jam-packed round up of coverage. In the meantime, you can check out last week’s Friday round up here. Plus, read all about the newest BAAPS president here, and take a peek at our night shift roundup here!
Have a lovely weekend!
Love Flipside x