Flipside Friday Round Up

Posted on: 24th April, 2020

This week at Flipside we celebrated Earth Day so we thought our Friday round up should highlight some of the way’s our amazing brands are giving back to our planet.

How clean is your underwear?

This week to coincide with Earth Day WWD featured Boody, the men and women’s eco basics brand, which includes activewear, loungewear and a baby range, uses sustainable fabrics, such as organic bamboo free from Azo dyes, recycled rainwater, biodegradable packaging made from corn-starch and vegetable inks to produce products. The brand is worn by eco warriors like actress Emma Watson and it’s been described by one journalist as wearing “a hug that lasts all day.

“The slow-fashion movement is natural to us; it’s part of our roots,” said David Stern, Boody Eco Wear’s chief executive officer. 

WWD: Who has the cleanest underwear?

Boody

In other Earth Day news, German beauty giant, cosnova, who manufactures essence and CATRICE cosmetics, also puts sustainability & cruelty free at the top of its agenda. As a non-producing company, cosnova depends on reliable suppliers and business partners who meet the company’s high standards. Around 90 percent of production takes place in Europe.

Among other things, cosnova has drawn up a mandatory negative list of raw materials and ingredients that are prohibited for the development of new products, which suppliers have to adhere to. At present, the list includes around 66 substances. In addition to the negative list, they prohibit five further substances that are problematic for health and the environment. The standards are even stricter with Clean ID range by CATRICE, these products are 100 percent vegan and contain mostly natural, biodegradable substances. cosnova limits the use of palm oil to the absolutely necessary minimum and compensates for the quantity of conventional oil products used in a one-to-one ratio. In addition, as a member of the Roundtable of Sustainable Palm Oil (RSPO), the company supports the sustainable cultivation of palm oil. The company is a member of the Responsible Mica Initiative and carries out detailed mica supply chain mapping. This approach obliges suppliers to fully disclose their supply chain, thus ensuring maximum transparency.

This week we were delighted to see Get The Gloss feature on how to recycle your nail polishes. essence  Shine and Last and Go ranges from 20 per cent post-industrial recycled glass and five per cent post-consumer recycled glass.

At Arbonne sustainability is not a buzzword it’s a mission that is deeply ingrained in the company’s 40 year history. Earlier this year the company earned B Corporation (B Corp) certification celebrating the brand’s strong environmental commitment to sustainability and responsible corporate citizenship. Today and every day they are working towards these future goals:

  • 50% plastic reduction across all products by 2025
  • Zero waste company by 2025
  • 100% renewable energy worldwide by 2022
  • 100% transparent first tier suppliers by 2021

Then there are the small independent brands that are doing their bit for cleaner cosmetics. No Secrets Beauty is a UK brand founded by Lorna Veale after her struggle with the toxic effects of cosmetics, cleaning products and the environment.

This week Northern Life explored the companies that deliver clean cosmetic straight to your door.

So Near So Spa – Delivered To Your Door

Next week we will have some very exciting news to share about a new client we will be introducing to our beauty portfolio! We hope you are all keeping healthy and we look forward to catching up soon.

Love Flipside.

Looking for last week’s coverage roundup? Find it here.