Flipside Friday Round Up

Posted on: 9th April, 2020

We are now approaching an Easter weekend that will be quite different from any that have come before, but even though the Flipside team is working from home we are all still going to enjoy chocolate and the sunshine from the comfort of our homes and balconies. We are sending our thoughts and love to everyone who is joining the “stay at home” movement. Please don’t go out.

Even if we are indoors or flirting with the sun at a safe social distance to others, a good SPF is what we need! This week  POP SUGAR  featured one of our favourites….

Also if, like us, you are rapidly turning into an professional at home nail artist , The Independent suggested some of the best vegan and non-toxic polishes available.

This week has been an incredible week for RevitaLash. Coverage has included The Sun, The Metro, Vogue, Marie Claire, Harpers, and Who What Wear. We also learnt that the RevitaLash feature on This Morning last week led to 70K’s worth of sales! Go team Flipside!

If you are short on cotton wool pads and eye makeup remover, how about trying Essence “No More Panda Eyes” a new mascara from essence that can be removed with just warm water! Here it is featured on the Evening Standard and Yahoo News.

Also, some of our brands have been working hard to give back during this crisis. With the support and interaction of users on social media, cosnova will make a generous donation of up to €1million to Doctors without borders. The campaign is designed to show the brands’ solidarity with its community and to generate as many shares as possible and connect, using a dedicated hashtag Keep a #Kisstance. It’s covered here on Popsugar.

The theme of at-home beauty is still going strong and looking good while staying in is high on the beauty agenda. Here are some of our picks including packages you can send to your loved ones in isolation.

Happy Easter Weekend all. Be safe and stay home!

Love Flipside PR.

Looking for last week’s coverage roundup? Find it here.