As 2023 comes to a close, Flipside PR reflects on their successful public relations campaign for BAAPS.
The British Association of Aesthetic Plastic Surgeons (BAAPS) is represented by Flipside PR in the UK. Contact us to find out more.
In the dynamic world of public relations, success is often measured by the impact on media coverage, circulation, and the achievement of strategic objectives.
As a result of a series of well-crafted press releases, events, and the launch of the BAAPS Press Advisory Board, Flipside PR successfully navigated the media landscape. This has resulted in a staggering 345 pieces of coverage with a total circulation of over 14.8 billion.
Six strategic press releases and statements were issued from the BAAPS press office, disseminating information and generating interest.
One of the remarkable achievements of Flipside PR’s campaign was securing eight features in The Daily Mail, Mail Online, and Mail on Sunday combined. The campaign also yielded six features on BBC Online. specifically focusing on cosmetic tourism and audit figures. Meanwhile, an additional three features on cosmetic tourism were secured in ITV Online.
The pivotal 2023 press conference hosted by Flipside provided key insights into topics and speakers highlighted at the BAAPS Annual Scientific Meeting. Internationally renowned surgeons, including Chia Chi Kao, Jerry O’Daniel, Wafaa Mradmi Alami-Afilal, and Spero Theodorou, shared groundbreaking techniques and pioneering research. As a result, this event secured nine pieces of press coverage. Notable mentions came from in The Sun and The Mirror, who broke a story about an upcoming Dermal Filler Safety Study.
The introduction of the BAAPS Press Advisory Board (PAB) marked a significant milestone in fostering a two-way communication channel between media specialists and key opinion leaders in aesthetic plastic surgery. Chaired by Francesca Ogiermann-White, Editor of Tatler’s Cosmetic Surgery Guide, the board comprises journalists from leading media outlets such as The Telegraph, Daily Mail, and HELLO! Magazine. The inaugural Press Advisory Board dinner in September facilitated an exclusive preview of speakers and topics presented at the BAAPS Annual Conference 2023.
Since its inception, the PAB has expanded its membership, welcoming esteemed journalists like John Ely from the Mail Online. This collaborative approach between the media and industry experts hopes to promote safety and awareness of cosmetic surgery in the UK.
In conclusion, Flipside PR’s strategic campaign coupled with BAAPS’ commitment to innovation and safety, has resulted in a resounding success. The campaign not only achieved impressive coverage numbers but also positioned BAAPS as a leading authority in the field of aesthetic plastic surgery. Furthermore, as the industry evolves, this collaboration sets a benchmark for future endeavours in the realm of public relations and cosmetic surgery.