Boody introduces the zero-waste bra, the Cami Bralette, (and it’s the most comfortable bra in the world). As we all search for more eco-friendly ways to shop, your hunt may include the quest for more sustainable lingerie brands. Enter Boody!
Eliminating off-cuts in pursuit of a more sustainable manufacturing practice, Boody are forgoing fabric wastage in the form of off-cuts. As kind to skin as it is to the planet, this everyday essential is crafted from organically grown Bamboo. Easy on the skin, hypoallergenic and highly breathable, this miracle plant produces one of the softest yarns available, providing a barely-there feel that you can revel in all day long.
Free from any ill-fitting underwires and flimsy fastenings, its soft, thin, straps provide all-day comfort while a ribbed under-band works to flatter and contour.
Not only is Boody’s zero-waste bra, the Cami Bralette, one of the most comfortable bras on the planet, it’s produced with the planet in mind, too. What’s more, all of Boody’s products are PETA Vegan Approved, as they work with certified factories and suppliers to produce bamboo-rice clothing but the bamboo is not the same bamboo that pandas eat. Happy pandas, happy planet, happy bodies.
Boody’s Cami Bralette is available in two colourways, black and white, and is priced at £29.95. Shop it at boody.co.uk