12 pieces of print & digital coverage, 34 Instagram stories, with a combined reach of over 20,000
To celebrate the launch of Catrice Cosmetics in the UK, we hosted both a press event in the W Hotel, London, with celebrity MUA Kenneth Soh, who recreated catwalk beauty trends with the collection. Journalists posted over 20 Instagram stories following the event with a total reach of almost 135,000. We also welcomed over 50 influencers to an evening event, with makeup artists creating CATRICE looks on guests. The influencers posted a total of 112 stories and 5 posts, reaching over 650,000 followers, which have since resulted in a further 11 posts accumulating over 4,000 likes.