Happy New Year!

As we enter the first working week of the 2021, there’s certainly lots to celebrate at Flipside PR. While carols were sung and mince pies devoured, we racked up a whole hoard of amazing client coverage!

Though we sought to catch up on some sleep, Drowsy did anything but wind down. The brand featured across National Newspapers and glossy supplements galore, attracting rave reviews for their sumptuous silk sleep mask. Writing in the Sunday Times Style, Sarah Jossel deemed the mask a must-have for every bedside table. “I’d be lost without my fully adjustable Drowsy silk eye mask”, she gushed. “The Velcro at the back is a genius addition, as I have always found the traditional elasticated band a tad uncomfortable. This has a cloud-like feel to it. It’s airy, breathable and gives 100 per cent blackout.”

Fancy upgrading your nightstand staples? You can check out the online article here.


Hailed among the beauty heroes that got us through 2020, the eye mask was awarded yet more impressive accolades in the Sunday Mail and the Sunday Express’ S Magazine, as well as featuring in the Yorkshire Post. Laura Mulley joined the chorus of adoring fans as she showered praise on the luxurious light-blocker. “This absolute joy wraps around the entire head like a soft, luxurious duvet, blocking out every scrap of light without a single scratchy seam of tickly ribbon to disturb your slumber.”

With such rave write-ups, it’s little wonder the Mulberry Sleep Eye Mask swiftly sold out over Christmas!

essence was another of our clients who enjoyed lots of great coverage over the break. S Magazine and the Sunday Mirror’s Notebook both featured the brand’s superfood skincare range – Hello, Good Stuff! while Prima picked up their nod-to-the-90s Lip Gloss. Arbonne also made an appearance across these first two titles, securing a lovely feature on their Bakuchiol based AgeWell collection.

skincare trifecta

Rounding up the best beauty trends of 2020, Woman & Home taught us how to replicate the year’s most popular brow shapes, giving a special shout out to RevitaLash’s Hi-Def Brow Pencil. Our clients received two more stellar mentions in Woman & Home over the holidays, casting a spotlight on both Catrice Cosmetics and the London Brow Company.

But as Christmas came to a close, the Mail Online sparked speculation around the beauty trends to come in 2021. Their predictions for the New Year featured two of our fabulous clients, consulting the expert opinions of London Brow Company founder Leigh Blackwell and BAAPS member Caroline Payne. Citing the impact of the ‘Lockdown Brow’, Blackwell projected to see more bushy brows on the horizon in the New Year. Meanwhile, forecasting the future of cosmetic surgery, Payne predicted a rise in facial sculpting procedures as a result of the ‘Zoom Boom’.

The 2021 hair and beauty trends YOU need to know – from ‘bold’ Eighties makeup to the rise of ‘Babytox’ for a smoother complexion

What better way to start the year than with a collection of first-rate coverage? If this round up is any indication of what’s to come, it’s safe to say it’s set to be a big one!

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