friendly approach

At Flipside PR, we have a passion for skincare, aesthetics and all things health and beauty. With over 15 years’ experience, we have in depth knowledge of the beauty and aesthetics market and a solid understanding of how to use all forms of media to grow our brands. We offer the creativity and forward-thinking of a large agency with an in house, consultative and friendly approach to PR.

meet the team

over 15 years’ experience

We use our extensive network and relationships with key journalists, bloggers, social influencers, make-up artists and industry spokespeople to create strong PR campaigns for our clients. We know how to use social and digital media as an extension of your PR campaign and we can even support brands looking for product distribution in the professional and retail beauty market. If you are looking for an enthusiastic and tenacious company to help grow your business then Flipside is the answer!

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Lynne Thomas

Managing Director

Lynne is the founder and Managing Director of Flipside PR which she set up in 2003. She specialises in creating successful trade and consumer campaigns for professional skincare, makeup brands, aesthetic treatments and spokespeople.  Having delivered high-impact campaigns for some of the leading industry names, such Bare Minerals, RevitaLash, Courthouse Clinics and ABC Lasers, Lynne uses her expertise to help aesthetic brands, clinics, practitioners and skincare brands harness the power of PR and social media to  improve marketing, sales and business growth.

Lynne loves a smoky eye and a nude lip and will mostly be seen wearing black! She loves Mulberry bags, Panda’s and has a serious addiction to Sweaty Betty. Outside the office you will most likely find her at Psycle London, walking in Regent’s Park listening to true crime pod casts, at the cinema or eating sushi or donuts somewhere!

Laura Hutchinson

Account Director

Laura has over six years’ experience in both PR & Journalism, beginning her career as a beauty journalist at More! magazine before moving onto Dare Magazine and making the smooth transition into PR. Over the years her clients have included Nip & Fab, Rodial, Perfect Eyelashes, FaceB4, ColourB4, Tracie Giles Salon, Vixen & Blush Salons, Solillas Footwear, Jesus Piero, Bubblegum Balloons, Eroica Britannia Festival, Cult Screens and Meadowhall Shopping Centre to name a few!

Laura is a self-confessed beauty junkie with an unhealthy obsession for a good fake tan and liquid eyeliner! Laura originally comes from Derbyshire so loves a nice long walk in the countryside…. which is usually rewarded with a nice cool G&T at the end!

Lucy Martin

Account Director

With expertise in leading brands and profiling experts in their field, Lucy brings years of experience, strong ability & enthusiasm to all aspects of PR & Marketing maintaining and growing an exciting media portfolio for brands. She is well versed in creating & executing the launch of innovative offerings, not only in the media eye but surrounding and social market. Lucy works closely with the Karidis Clinic to deliver first class PR along with creative exploration. Lucy started her career in beauty as a journalist at Company, More Magazine and Marie Claire before moving into a more brand focused career in PR crafting campaigns for the likes of Harrods Beauty, Cowshed, Nars, Toni & Guy, Cloud 9, Daniel Sandler Cosmetics, Antonia Burrell Skincare to mention a few.

Out of work you’ll find Lucy trialling the latest fitness fad (or on the spin bike next to Lynne at Psycle) and obsessing over the skincare in boutiques across London. She loves buying clothes, ever-so slightly different shades of new red lipstick and overpriced cocktails & coffee!

Maria Petreanu

Maria Petreanu

Press & Social Media Assistant

Maria graduated from Loughborough University with a first-class degree in Communications and Media Studies and has a deep-rooted passion for all things beauty and wellness. With a keen interested in PR and branding, she enjoys telling compelling stories through impactful visuals and engaging social content. Maria began her career in PR in the film industry, before moving on to beauty, where she felt her skills and creativity could truly excel. A self-proclaimed social media whiz with a keen eye for details and a penchant for influencer marketing and graphic design, Maria loves keeping up with trends and curating exciting content for our wonderful clients. She has a can-do attitude and unwavering enthusiasm, and is known to be an avid list-maker with a passion for organisation and admin!

Maria is a self-confessed skincare hoarder and a true believer in the power of self-care. In her spare time, she’s a big fan of yoga, long walks and pampering cosy nights in, preferably where a cat and Thai food are involved!


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