Success Stories

RevitaLash

RevitaLash logo

RevitaLash is a non-prescription eyelash enhancing product from the USA that improves the appearance of the lashes. It is distributed via salons, spas and clinics in the UK via SkinBrands who came to Flipside in 2010 looking to increase awareness and sales via professional trade press and consumer media.

Success

Flipside produces consistent and compelling press coverage in trade titles including profile pieces on the founder of the brand. Since 2012 coverage in all top tier titles has been secured including Tatler (where it won Essentials We Love), The Times, Top Santé, Condé Nast Traveller, Marie Claire and Evening Standard, ES Magazine.
It has also won the acclaimed Anti-Ageing Beauty Bible Award.
In 2011 we took the founders of RevitaLash on a tour of the magazine houses to meet top editors. The success in the UK enabled the US owners to profile the brand on QVC and opened up distribution channels via department stores like Harvey Nichols and Fenwick.

Various female celebrities

“Thank you so much for your continued dedication and hard work with our brand. It is quite apparent that your efforts are paying off — everyone knows about RevitaLash! That certainly was not the case two years ago!”

Dariel Sidney
Vice President
Athena Cosmetics