In the news


September 28th, 2017


Beauty lovers on Reddit are going crazy for a £3.30 mascara after one user shared her dramatic lash transformation!  EllieDaisyLouise posted an image of herself where her lashes on one eye were coated with the essence Lash Princess False Effect Mascara and her lashes on the other were left bare. ‘Can’t believe this mascara was only £3.30! Sorry for the picture quality but this is the essence Lash Princess mascara and I HIGHLY recommend it,’ she wrote.



The difference between the two eyes was so impressive – the mascara took her lashes from short and sparse to long and luscious – that the post received more than 300 comments in one day!  Other users followed, posting pictures of their impressive results and raving about the product’s affordability.


One user said: ‘can now confirm that the essence Lash Princess mascara that was posted about a day ago is in fact amazing (so thank you to EllieDaisyLouise).’


Another commented: “I bought it, tried it, and highly approve of it!’ and Reddit user jtkermie praised the bargain beauty product saying ‘this is AMAZING! All day at work PLUS an hour of intense gym with no smudging or flaking!


The Lash Princess False Lash Effect Mascara has a special conic shaped fibre brush which provides lashes with length, dramatic volume and a false-lash effect. A superbly affordable mascara for intensive fluttering lashes!


Available from Wilko stores and online at

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