Flipside PR was established in 2003 by Directors Lynne Thomas and Ron Sullivan to provide a bespoke PR service based on the successful campaigns Lynne ran for Bare Escentuals, md formulations, Court House Clinics and the British Association of Cosmetic Doctors.
Sending out press releases and products is only a small part of our approach. We get involved in our client's business on a day to day basis and help them grow their business through a friendly and consultative process that is less about hype and more about hard work and strategic planning. The more we know about you the better the results we can achieve for you. This approach has been particularly successful with smaller brands. When businesses are starting out there is little or no budget for advertising and PR is a cost effective way and influential tool to spread the word about what's new, true and different about your brand. We also run campaigns for our clients on social media networks such as Twitter and Facebook and we have cultivated relationships with key health & beauty bloggers and opinion formers.
"As a company we knowingly adopted the strategy of putting our faith and resources into public relations. The results speak for themselves. The coverage Lynne and her team have secured has and continues to be excellent. It is used as a major tool by our sales staff in securing new business for salons. Via our "salon press folders" we can then introduce the brand, and products within the brand, to the general public. This has been achieved without any brand advertising"
We love telling journalists about the brands we represent and there is genuine satisfaction when coverage appears. We get as excited as you do! We can communicate key messages to journalists giving them a new angle or encouraging them to see something from a different angle. We like to set the trends rather than follow them and if you are looking for a young, enthusiastic and tenacious company to help grow your business then we are here to help you.
"Consumers are turning to beauty blogs as they are perceived to provide an honest and independent opinion on beauty products. Now brands can identify which bloggers are most likely to write about their products, target them and engage with their consumers,"
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