Sending out press releases and products is only a small part of our approach. We get involved in our client's business on a day to day basis and help them grow their business through a friendly and consultative process that is less about hype and more about hard work and strategic planning. The more we know about you the better the results we can achieve for you. This approach has been particularly successful with smaller brands. When businesses are starting out there is little or no budget for advertising and PR is the most effective way to spread the word about what’s new, true and different about your brand.
For instance Bare Escentuals that launched in the UK salon market in March 2002 enjoyed a 242% increase in sales in 2003 and a further 74% increase to date through a PR campaign of media awareness with no direct advertising. Similarly Court House Clinics have limited advertising and well over 70% of new clients are directed from our PR campaign. For Dermaglow Prop Peptide our work on brand development, product design and our press campaign heightened their profile sufficiently to capture the attention of John Lewis Partnership and Boots.
"PR has played an invaluable role in launching Dermaglow in the UK. Lynne and her team have achieved fantastic coverage in all our target media, provided invaluable knowledge of the beauty industry and played an integral role in the marketing strategy for the brand. Thank you for all your hard work and unstinting support!"
We love telling journalists about the brands we represent and there is genuine satisfaction when coverage appears. We get as excited as you do! We can communicate key messages to journalists giving them a new angle or encouraging them to see something from a different angle. We like to set the trends rather than follow them and if you are looking for a young, enthusiastic and tenacious company to help grow your business then we are here to help you. |
