Sending out press releases and products is only a
small part of our approach. We get involved in our client's business
on a day to day basis and help them grow their business through
a friendly and consultative process that is less about hype and
more about hard work and strategic planning. The more we know about
you the better the results we can achieve for you. This approach
has been particularly successful with smaller brands. When businesses
are starting out there is little or no budget for advertising and
PR is the most effective way to spread the word about what’s new,
true and different about your brand.
"As a company we knowingly adopted the strategy of putting our faith and resources into public relations. The results speak for themselves. The coverage Lynne and her team have secured has and continues to be excellent. It is used as a major tool by our sales staff in securing new business for salons. Via our "salon press folders" we can then introduce the brand, and products within the brand, to the general public. This has been achieved without any brand advertising"
Over 70% of new clients to Court House Clinics come directly through our PR campaign. In May 2007 we launched Tria in the UK, the first at home laser hair removal device. Since then it has seen a 400% increase in sales that have been largely driven by PR. In June 2008 Tria appeared on Channel 5’s the Gadget Show and this more than doubled traffic to the website. We consistently see a rise in website traffic, enquiries and sales that can be directly attributed to PR. In 2002 we were fortunate to secure the PR for Bare Escentuals in the UK. At the time mineral make up was a new concept and our PR helped the UK become the largest distributor of the brand outside the US and played an integral role in the success and subsequent acquisition of the company in March 2007.
We love telling journalists about the brands we represent and there is genuine satisfaction when coverage appears. We get as excited as you do! We can communicate key messages to journalists giving them a new angle or encouraging them to see something from a different angle. We like to set the trends rather than follow them and if you are looking for a young, enthusiastic and tenacious company to help grow your business then we are here to help you.
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